Part 6 - Cocktail party pitch and North Star check
Part 11 - Outline Chapter Structure
Part 12 - Outline the Introduction
Chapter 1: Why is sleep important?
Hook: Story about how Daylight Savings Time affects people’s health.
Thesis: To demonstrate how important sleep is by listing facts about what happens to you when you don’t get enough sleep.
Supporting content:
- Effects on the body
- Effects on the mind and brain
- Effects on relationships
Story: Traveling across the country and experiencing a three-hour time difference on a regular basis
Reader’s key takeaway: Not getting enough sleep = bad and motivated to learn more about how to improve sleep.
Segue: Not getting enough sleep is bad, but you can fix it. Start with something simple like the place where you sleep every night–the Boudoir!
Chapter 2: Sleep Environment
Hook: Describe my bedroom before I optimized it
Thesis: Provide considerations for optimizing the sleep environment
Supporting content:
- What should and should not be located in the bedroom
- The activities that should and should not take place in a bed
- Mattresses/pillows
- Significant others/pets
- Controlling light/sound/temperature
Story: I know a couple of people who fall asleep with the TV on; A needy/kneady cat
Reader’s key takeaway: Proper sleep requires a proper environment
Segue: Now that you have improved your sleep environment, the next step is to optimize your evening routine that is 1-2 hours before night night.