My theme for 2020 is Points on the Board. 

One of my primary areas of focus is the topic of sleep. I think it’s so important that I’m writing a book about it as you can read in my Writing a Book collection.

In the meantime, I’ve decided to start to grow an audience and use Facebook as the platform. My choice was driven in part by a podcast episode featuring an interview between Jon Morrow and Rachel Miller. Rachel offers a course on how to grow an audience on Facebook. I signed up for the course Friday night. I have a Facebook profile, but I had never created a page or tried anything remotely business-related on Facebook (okay maybe a little monkey business ?).

The course provided value immediately by walking me through how to create a Facebook page, create some content, and boost the content using Facebook ads. The end result is the page Improve Your Sleep. So far the page has accumulated 17 followers. If you are on Facebook and interested in anything I’ve written about sleep, this is the page for you. I don’t have anything to sell. It’s all about providing value and sharing what I have learned from the research I’m doing for my book. I hope to grow an audience of people who find this content valuable.

The irony is last night I was wide awake at 3 AM thinking about content for my page. Even if you have mastered the sleep lion, he still gets out of the cage occasionally.