I am doing a thought experiment. Suppose I were to create an email newsletter. What would be the topic?
The challenge for me is to stay on topic. With a newsletter, the standard advice is you need a narrow topic to get the right audience. I would need to pick a topic that will keep me interested for the long term. I would also want to pick a topic that pulls in a wide enough audience that I can get some traction going to eventually monetize it.
So, James Altucher style, let me write down ten ideas for email newsletters.
- Sleep tips
- Low carb/keto strategies/products/food ideas
- Brain health hacks
- Tips and strategies for people who hate exercise and vegetables but want to be healthy
- Biohacking on a budget
- The non-news news - stories that are not found on any mainstream media
- Fun with words - English words or phrases including origins, fun facts, and appropriate use
- Nutrition ammunition - Reading food labels and understanding healthy and non-healthy ingredients
- Practical positive thinking
- Engaging gadgets - Favorite gadgets with reviews
I think the topic of sleep tips is too narrow and would perhaps be better as a subtopic of a larger overall health focus. I’m thinking about using the low carb/keto niche as I am working through the email marketing course. I feel like I continue to return to the health-related topics and that just might be the direction to go.